About
This is a campaign aims to promote non-labelling in the beauty industry that would stop beauty products labelling themselves and eventually leads to other products removing labels from their products which means everything would be more inclusive and the ultimate benefiter is the customer.
A manifesto copy is written for the Ordinary promoting one of their most important values which is inclusiveness. It helps raise the awareness of the problem which products are being genderized by corporations that deepened the stereotypes in genders.
Copywriting
